WHO WE ARE
At Geely Auto, we believe everyone deserves a refined mobility experience.
Since the beginning, we’ve brought together safety, technology, innovative thinking and design, and made it accessible.
But we’re not just making cars anymore, we’re creating a better way of living. We’re enabling people to explore new horizons, possibilities and perspectives.
To See the World in Full
Since the beginning, we’ve brought together safety, technology, innovative thinking and design, and made it accessible.
But we’re not just making cars anymore, we’re creating a better way of living. We’re enabling people to explore new horizons, possibilities and perspectives.
To See the World in Full
Our mission is to create an inclusive mobility ecosystem that exceeds expectations for all Experience Seekers.
A sustainable future, a better life. Our vision is richer, fuller lives for individuals, and a brighter future for us all.
OUR BRAND VALUES
Our values underpin our brand mission and vision. They are the principles that align us to them, and shape our path in achieving them.
OUR STORY
Our story began in Zhejiang, China in 1986. We soon became the first privately-owned Chinese automaker.
From our very first car off the line, we’ve been upholding three core principles of providing the highest value to the users, delivering high-quality products and experiences, and constant innovation in technology, safety and design, with a mission of making mobility inclusive.
In the years since, we’ve expanded across the globe, and each step in our journey has brought us closer to more inclusive mobility, a high-value ecosystem that enables people to see the world in full.
From our very first car off the line, we’ve been upholding three core principles of providing the highest value to the users, delivering high-quality products and experiences, and constant innovation in technology, safety and design, with a mission of making mobility inclusive.
In the years since, we’ve expanded across the globe, and each step in our journey has brought us closer to more inclusive mobility, a high-value ecosystem that enables people to see the world in full.
HOW DID WE GET HERE?
Our history tells the story of the four drivers that have brought our brand to this extraordinary moment.
VALUE
Our commitment to offering high value to our users is reflected in every strategic decision.
INNOVATION
We continue to demonstrate our pursuit of the most advanced technological innovations.
NEW ENERGY
Our early adoption of new energy development underscores our dedication to sustainable solutions.
GLOBALIZATION
Our journey into globalization, beginning in 2002, shapes our identity.
Geely Group Established
Geely Group is established to bring all Geely enterprises under one group.
Geely Enters the Automotive Industry
Geely Auto enters the automobile industry with the vision of producing cars that ordinary people can afford, becoming China’s first privately-owned auto manufacturer.
First Geely Auto Vehicle Comes Offline
The first Geely Auto car (Haoqing) rolls off the assembly line in Linhai, Zhejiang Province, China.
Geely Receives the License From Chinese Authorities and Becomes the First Private Car Maker in China
Geely Auto becomes the first privately-owned auto manufacturer officially listed on China’s automobile manufacturer index.
Geely Auto Joins the Ranks of China’s Top Ten Automakers
Geely Auto’s increasing popularity and sales allows it to join the ranks of China’s top ten automakers.
Zhejiang Geely Holding Group Established
Zhejiang Geely Holding Group is established with all of Geely’s automotive businesses placed under it.
Geely Auto Listed on the Hong Kong Stock Exchange
Geely Auto becomes the first Chinese automaker to be listed on the Hong Kong Stock Exchange (HK: 0175)
Geely Holding Acquires Volvo Car Corporation
Geely Holding Group acquires 100% of the shares of Volvo Car Corporation from the Ford Motor Company. The agreement is signed on 28 March 2010 and the transaction is completed on 2 August 2010.
Geely Holding Group Enters into the Fortune 500 List
Geely Holding Group is listed as a Fortune 500 company for the first time.
Geely Auto Announces New Brand Positioning
Geely Auto officially showcases their flagship BoRui sedan, announces its new brand positioning and officially ties up with the Chinese Olympic Swimming Team. The new brand mission is “Making Refined Cars for Everyone”.
Geely Forms Strategic Partnership with Proton and Acquires Lotus
Geely signs an agreement to acquire a 49.9% stake in Malaysian automaker PROTON and acquires a 51% controlling stake in luxury sports car brand Lotus from DRB-HICOM Berhad of Malaysia.
Geely Acquires American Flying Car Company Terrafugia
Geely enters into an agreement with Terrafugia Inc, a US-based company focused on the innovation, engineering and production of flying cars and technologies, to acquire its operations and assets in their entirely.
Geely Acquires Strategic Stakes in AB Volvo
Geely announces they would become largest holder of share capital in Sweden’s leading commercial vehicles and industrial engineering group, Volvo AB after acquiring Cevian Capital’s entire 8.2% share capital holding and 15.6% voting rights in the company.
Geely Holding Group Chairman Eric Li Purchases Stake in Daimler AG
Geely Group, a company owned by Chairman Eric Li and managed by Zhejiang Geely Holding Group announces it had acquired a 9.7% stake in Daimler AG through open market purchases of shares.
Geely Auto Unveils BMA, a New Modular Architecture for B-Segment Compact Cars
Geely and Daimler Form Global Joint Venture to Develop smart
Daimler AG and Geely Holding Group announce the formation of 50-50 globally focused joint venture to own, operate and further develop Smart, the pioneer of the small urban vehicles, as a leader in premium-electrified vehicles.
Geely Auto Group Signs an Agreement to Become an Official Partner of the 2022 Asian Games in Hangzhou
Geely participates in the Asian Games under the slogan of “Enjoy E-mobility @ the Asian Games with Geely.
Geely launches Compact Modular Architecture (CMA), marking the brand’s entry into its 4.0 “Advanced Geely” products era
Establishment of "smart Automobile Co., Ltd."
Mercedes-Benz and Geely Holding formally establish the global joint venture “smart Automobile Co., Ltd.” to produce smart brand cars.
Sustainable Experience Architecture Officially Launched
Geely Holding officially launches the open-source electric vehicle architecture, SEA (Sustainable Experience Architecure).
Geely Auto Successfully Surpassed 10 Million Units in Global Sales in 2020
Geely Auto becomes the first Chinese auto brand which succeeded in selling more than 10 million units globally.
Geely Officially Joins Global Automotive Quality Standards Organization IATF
Geely Auto Group Unveils Intelligent Geely 2025 Strategy
Geely Auto Launches “Leishen” Global Powertrain Brand, a new leading intelligent high-efficiency powertrain solutions provider
Geely Automobile Holdings Acquires 34.02% of the Shares of Renault Korea Motors
Geespace Successfully Launches First Nine Satellites
Geely Holding 11th Year on Fortune Global 500
Zhejiang Geely Holding Group is listed in the 2022 Fortune Global 500 for the 11th consecutive year with a ranking of 229th after its last year revenues reached US$55.86 billion.
OUR JOURNEY IS NOW
Every launch, partnership and initiative we’ve taken
over the years has led us to this moment.
We’re not just about making cars. We’re creating a lifestyle. One that’s fulfilling, interconnected and sustainable.
Geely Auto stands for a better way of living through inclusive mobility, and we’re ready to share our story with the world.
over the years has led us to this moment.
We’re not just about making cars. We’re creating a lifestyle. One that’s fulfilling, interconnected and sustainable.
Geely Auto stands for a better way of living through inclusive mobility, and we’re ready to share our story with the world.
WHO ARE WE MADE FOR?
We are made for The Experience Seeker.
To be your partner in discovering all the world has to offer.
Defined by their independence and desire for exploration, they follow their curiosity to new places, cultures and experiences.
To be your partner in discovering all the world has to offer.
Defined by their independence and desire for exploration, they follow their curiosity to new places, cultures and experiences.
OUR BRAND PROMISE
Mobility as a mindset and a lifestyle. We design mobility ecosystems that are more inclusive, because anyone should be able to experience the thrilling feeling of limitless possibilities.
OUR MANIFESTO
Virtual Assistant